Digital Engagement Officer (Ref. DEO)
Public Affairs Division
2-year fixed-term contract
Responsibilities:
- Develop and implement strategic marketing and advertising plans to sustain and grow information reach via various channels, including but not limited to Facebook, Instagram, YouTube, WeChat, SEM, GDN and other media portals
- Monitor market trends and track performance data via different tracking and social listening tools to optimise for effective and measurable results
- Support other divisions in the Council in launching interactive digital contents to enhance the Council’s engagement with the digital community, and provide guidance where possible
- Deliver management reports timely, regularly and accurately using advanced data visualisation and presentation techniques
- Maintain strong working relationships with internal and external parties, such as key agencies and media partners, ensuring seamless collaboration project delivery
- Manage the Council's website backend and social media pages, including materials uploading, performance monitoring and day-to-day operations
- Provide content copywriting, including but not limited to video scripts, social media posts, and content editing
Requirements:
- A recognised degree in e-Commerce, Marketing, Information Technology or related discipline
- Minimum 5 years of relevant experience in digital communications or marketing in sizable organisations or agencies
- Solid experience with analytics and advertising tools, such as Google Analytics, Meta Business Suite, Meta Ads Manager, YouTube Studio and other digital marketing platforms
- Advanced proficiency in Excel (including data analysis, pivot tables, and complex formulas) and PowerPoint (creating compelling presentations and data visualisations). Strong numerical aptitude with a rigorous approach to data accuracy
- Hands-on experience in planning and executing online campaigns with proven track record of successful campaigns planning measurable results
- Excellent knowledge and understanding of new media platforms, user segmentations, and audience targeting strategies
- Ability to cope with pressure and manage multiple tasks well in a fast-paced environment as an active team player with excellent attention to detail
- Creative problem-solving skills, strong media sense and strategic thinking capabilities
- Good language skills with strong written and verbal communication abilities. Comfortable with stakeholder meetings, presentations, and cross-functional collaboration
- Self-learner who is passionate in media innovation, data insights and emerging AI technologies, with the ability to work independently whilst maintaining a collaborative approach with team members and external partners
- Experience in web and social media page management, copywriting and editing will be an advantage
Terms of Appointment & Fringe Benefits
Appointment will be offered on a 2-year fixed-term contract. Fringe benefits include paid leave, medical insurance and MPF.
Application forms are available on the Council’s website https://www.consumer.org.hk/. Interested applicants are invited to apply to the Director of Human Resources by sending the completed application form and a resume together with a cover letter explaining why they consider themselves suitable for the position by 17 September 2025. Applications should be sent by e-mail to recruit@consumer.org.hk. Candidates not invited for interview within 12 weeks from the closing date may consider their applications unsuccessful.
The Consumer Council is an Equal Opportunity Employer.
Personal Information Collection Statement
- You must provide the personal data marked as mandatory in the application form. Otherwise, the Council may not be able to process your application.
- The personal data collected during the application process will be used for recruitment of the post, including assessing your application and contacting you, and other directly related purposes. For such purposes, we may disclose your personal data to members of an assessment panel to assist in the recruitment.
- Personal data of unsuccessful candidates will be retained for a maximum of 2 years from the closing date of application, thereafter the data will be destroyed.
- You have the right to request access to and correction of your personal data held by the Council, by submitting your request in writing to the Compliance and Administration Officer at 22/F, K. Wah Centre, 191 Java Road, North Point, Hong Kong. The Council may charge you a fee for the processing of such request.
- Please refer to the Privacy Policy at https://www.consumer.org.hk/en/privacy-policy for more information on the Council’s privacy policies and practices.