Skip to main content

Misleading Omissions


Misleading Omissions
Super: The Trade Descriptions (Unfair Trade Practices) (Amendment) Ordinance 2012
Misleading Omissions
Smart Eye: The Trade Descriptions Ordinance! Beware of Misleading Omissions!
Grandpa: I want a Smartphone with Internet access!
To keep abreast of current trend!
Salesperson: Let me introduce this mobile phone to you! $0 handset price with unlimited data usage. It’s just $68 a month!
Grandpa: Sounds like a good deal!
Salesperson: Sure! $0 handset price! The phone is also free for you!
Grandpa: Great! I’ll have this one then.
Super: A month later…
Grandpa: How come the bill for this month is $200! So expensive!
Salesperson: You have to pay for the value-added services besides the basic monthly payment if you buy the phone with $0 handset price!
Grandpa: Why didn’t you tell me when I signed the contract?
I wouldn’t have bought it if I had known!
Smart Eye: Tips from Smart Eye!
It constitutes the offence of misleading omissions if a trader omits or hides material information, which causes or is likely to cause the average consumer to make a transactional decision that he would not have made otherwise.
Be a smart consumer!
To learn more, please visit the website.
Super: Enhanced protection for consumers
Shop with peace of mind

Complaints and Enquiry
Consumer Council: (852) 2929 2222

Reporting Hotlines
Customs and Excise Department: (852) 2545 6182
Office of the Communications Authority: (852) 2961 6333
(on broadcasting and telecommunications services)