To be the trusted voice in striving for consumer betterment towards safe and sustainable consumption in a fair and just market.
The Council is committed to enhancing consumer welfare and empowering consumers to protect themselves. Consumers include consumers of goods and services and purchasers, mortgagors and lessees of immovable property.
This is to be achieved through initiatives directed at the consumers; the private sector; and networking with other stakeholders, such as the media and government.
The Consumer Council Ordinance prescribes the following functions for the Council:
The Council conducts tests on consumer products to provide objective and unbiased information to remind consumers about product safety and help them make informed choices.
In response to local consumers’ eagerness for information on various services, the Council constantly conducts user experience and price surveys on various topics such as infant formulas, supermarkets and textbooks, etc. for consumers’ reference.
In its 1987 publication "Our Common Future", the World Commission on Environment and Development defined sustainable development as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs".
The Council promotes sustainable consumption through product tests and dissemination of information which enable consumers to choose more eco-friendly products, conserve natural resources and reduce waste.
The Council strives to organise a host of education programmes, talks, workshops and training sessions to empower different consumer groups in the community, including young and senior citizens as well as persons with special needs, to protect themselves and acquire the practical knowledge for making informed choices and becoming responsible consumers.
The Council offers accessible services in pre-shopping advice and post-shopping complaints, and provides consumers with information related to consumption. The Council also acts as a conciliator to settle disputes between consumers and traders.
Consumer rights should be protected by law. The Council keeps abreast of legal developments that may affect the consumers in the purchase and use of goods and services. We took the initiative to improve and protect consumers' legal rights by submitting our views in that regard to the Government and relevant bodies.
8 Consumer Rights
In 1962, the former U.S. President John F. Kennedy first introduced 4 fundamental consumer rights, namely the rights to safety, be informed, choose and heard. Nowadays, they are being expanded into 8 consumer rights that are advocated by Consumers International and safeguarded by the Consumer Council.
The Council undertakes research on an array of marketplace behaviours to analyse their impact on consumer interests, and to encourage responsible trade practices and fair competition, thereby providing consumers with products and services of lower prices, wider variety and higher quality, as well as bringing greater economic benefits.
Encouraging Responsible Trade Practices: Works closely with various industries in promoting Codes of Practice to enhance service quality
Responding to Consultations: Responds to consultation conducted by government or other public bodies on consumer-related issues
The Council endeavours to promote consumer interests by working closely with local, mainland and overseas partners and stakeholders.
The Consumer Legal Action Fund ("Fund") is a trust fund established through a Declaration of Trust executed in November 1994. It aims to give greater consumer access to legal remedies by providing financial support and legal assistance. The Consumer Council ("Trustee") is the trustee of the Fund and is advised by a Management Committee on the eligibility and merits of the cases seeking assistance under the Fund.