The Consumer Council has actively participated in the Hong Kong Book Fair for years to connect with the public and promote consumer interests. Under the theme “Green CHOICE, Green Life”, the Council launches “Green Rewards” at this year’s Book Fair, which will be held from 19 to 25 July 2023, to promote that green life is not only a choice but a lifestyle advocated by CHOICE. As an innovative first, the Council will debut the use of cardboard display panels, in place of traditional foam boards, and cardboard-crafted furniture, such as work desks, chairs with storage, etc. for its exhibition booth. This type of cardboard furniture is not only recyclable, but also reusable after the event. The Council hopes to showcase its commitment to sustainable consumption by reducing waste at the source and put this concept into practice together with consumers.
At the Council’s booth (Hall 1B-A20), readers can get a maximum of 6 “Green Rewards” gifts by subscribing to CHOICE Magazine and completing 6 designated tasks. 2 special photo areas are set for Book Fair visitors to capture happy moments.
Book Fair Exclusive “Green Rewards”
- Subscription Reward
New gifts are launched for CHOICE subscribers including a “RPET Recycled Sling Bag” and “White Oak Storage Box”. These 2 eco-friendly and useful gifts are made with PET plastic bottles and white oak from FSC-certified forests. Subscribers can receive either gift by subscribing to CHOICE for a year (12 issues).
- Bonus Reward
In addition to the Subscription Reward, readers purchasing a 1-year subscription (12 issues) can receive a wooden snack cutlery set, enjoying snack time while helping protect the environment.
- Flash Reward
Subscribers who order a 1-year subscription plan (12 issues) of CHOICE during weekdays can enjoy a 3-issue trial version of eCHOICE, while those who place their order during weekends can get an apron as an additional gift. Gift redemption is on a first-come first-served basis, with a quota of 50 per day.
- e-pay Reward
The Council’s booth this year will continue to accept electronic payment by Octopus and PayMe, allowing readers to use e-payment more conveniently with more available options. The first 50 subscribers who use e-payment to join 1-year (12 issues) or 2-year (24 issues) subscription plans each day will receive a “Minimalistic Sports Waist Bag” on top of other rewards.
- Follower Reward for Facebook and YouTube
The Council makes good use of Facebook and YouTube to disseminate the latest consumption information in view of the change in consumers’ reading habits. Readers who “follow” CHOICE’s Facebook Page and subscribe to its YouTube channel will receive a random gift by showing the relevant pages. Gift redemption is on a first-come first-served basis, with a quota of 50 per day.
- Follower Reward for WeChat
By following the Council’s official WeChat account, Book Fair visitors can redeem a “card magnifier” by showing the relevant page, with a quota of 50 per day on a first-come first-served basis.
To allow readers who cannot join the Book Fair in person to enjoy the latest promotions, the Council has launched the “Homecation Deal”. From now until 31 July 2023, readers who subscribe to print CHOICE or eCHOICE for 1 year will also be rewarded with either a “RPET Recycled Sling Bag” or a “White Oak Storage Box”, as well as a mystery gift. A 2-year subscription will bring you a “Cotton Towel Set”. For details, please visit:
https://www.consumer.org.hk/tc/subscription-plan/online (Chinese version only)
CHOICE booth: Hall 1B-A20, HKCEC