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Consumer Council Submission to the LegCo Panel on Economic
Development on the Issue of "Auto-fuel Prices" (October 24, 2008)
PDF version
- The Consumer Council ("CC") welcomes the opportunity to express
views on measures to enhance price transparency in the auto-fuel
market.
Price
Monitoring
- In CC's study on "Motor Gasoline, Diesel and LPG
Markets in Hong Kong" released in 2000, it was found that the oil
products industry was highly concentrated and largely vertically
integrated. The market was characterized by relatively small total
demand, limited growth opportunities, and barriers to entry such as
the need to achieve economies of scale in storage and retail and
the high cost of land.
- Theoretically, this form of market structure can lead to
tactical cooperative behaviour, in the sense that the few companies
in the market recognize their mutual interdependence and realize
that it is not in their interests to compete rigorously thereby
driving prices down to reflect the underlying incremental cost.
Nevertheless companies may still engage in limited price
competition that is usually tied to promotion schemes.
- In the said study, CC suggested that given the Government's
pre-eminent role in respect of the location and availability of
motor vehicle fuel filling sites, there will be competition
implication if bidders are asked to bid for sites on a nil premium
basis, with winning bids determined simply on offers of a price
ceiling formula (as is some cases of auto LPG stations). CC is
pleased to learn that the Government is considering means to
monitor auto-fuel prices through the petrol station tendering
process. The measures may enable the Government to grasp price
setting in the market and CC supports the Government engaging
public discussion on what and how the measures are to be taken to
safeguard consumer interests.?
Enhancing Price
Transparency
- CC has rolled out a series of initiatives to provide
the public with information on the prices of various products at
different outlets.? As transportation impacts on commuters as well
as product prices, the scope of CC's initiatives will be expanded
to include auto-fuel. Apart from pump prices of gasoline and
diesel, CC will provide information on promotional packages offered
by oil companies to enable consumers to make informed choices and
to enhance the price transparency in the marketplace.
- With the information updated at weekly intervals, consumers
will be better able to plan refueling to get the biggest bargain or
to choose their preferred promotion package from amongst those
offered. CC is discussing with oil companies to seek their support
on the initiative and if feasible to launch it before the end of
the year.
- CC is aware of the concern that providing simple price
information of oil products via the same platform may enhance
communications amongst oil companies which might facilitate
tactical cooperation in the retail auto-fuel market. CC will weigh
the possible effect of price transparency on competition in the
market place when designing the presentation of information on
prices and promotion packages which consumers and the oil companies
alike might make use of.
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