Monthly Wet Market Food Price Index

Food Prices at Wet Markets up 0.2% in October (November 25, 2010)

Food prices at wet markets edged up slightly by 0.2% in October over the preceding month.

This brought the increase in food prices overall to 5.8% above the level in January 2009.

The increase in food prices in October 2010 was mainly attributable to the increase in prices of fresh vegetables (6.8%). On the other hand, prices were lower for fruits (-7.7%) in October 2010. The prices of meat (-0.9%) and fish (0.0%) were more or less the same.

These changes in the price levels of food sold at major wet markets were indicated in the Consumer Council's monthly Wet Market Food Price Index (WMFPI) released today (November 25).

The overall WMFPI was set at 100 for the average food prices in January 2009. Annexure 1 refers.

The WMFPI provides also sub-indexes for the monthly comparison of the 4 major categories of food items, namely meat (including pork, beef and poultry), fish (including salt-water and fresh-water fish), fresh vegetables and fruits.

For movements in the prices levels of these 4 sub-indexes, consumers can refer to Annexure 2.

In addition, the WMFPI analyzed and ranked the price levels of 52 wet markets in 18 districts throughout Hong Kong.

The latest statistics showed that Aberdeen Market in Southern District, Sai Kung Market in Sai Kung District and Tai Yuen Estate Market in Tai Po District occupied the top 3 positions with a higher WMFPI of 112.9, 112.4 and 108.1 respectively.

At the other end of the scale were Yat Tung Estate Market in Islands District, Hau Tak Estate Market in Sai Kung District and Sha Kok Estate Market in Sha Tin District, with a lower WMFPI of 96.3, 95.9 and 95.4 respectively.

Amongst the wet markets surveyed, 26 markets were with a WMFPI lower than 100, indicating food prices in these markets were lower than the average.

A complete list of the 52 wet markets in their descending order of WMFPI can be found at Annexure 3.

The difference between shopping in the market with the highest WMFPI 112.9 and the market with the lowest WMFPI 95.4 could mean savings of $2,100 a year.

This is based on the assumption: a shopper who pays on average $1,000 a month for food bought in Sha Kok Estate Market in Sha Tin District, will have to pay $1,175 a month for the same amount of food bought in Aberdeen Market in Southern District.

Besides price comparison territory-wide, budget-conscious consumers can compare the varying price levels of wet markets that are located in the same district - and do their shopping accordingly.

For example, in Kowloon City District, To Kwa Wan Market (97.9) is within a walking distance of 2.3 kilometers from Kowloon City Market (108.0), but the food prices in the latter were on average 10.1% higher than those in the former. (Annexure 4)

The price differentials between them could mean savings of $101 a month, or $1,212 a year, by shopping in the cheaper market.

Another example, in Central and Western District, Sai Ying Pun Market (99.2) is located within a walking distance of 1.8 kilometers from Smithfield Market (103.0), but the food prices in the latter were on average 3.8% higher than those in the former. (Annexure 4)

The price differentials between the two could mean savings of $38 a month, or $456 a year, by shopping at the cheaper market.

In addition, in Tsuen Wan District, Tsuen Wan Market (105.3) is within a walking distance of 450 meters from Yeung Uk Road Market (96.6), but food prices in the former market were on average 8.7% higher than those in the latter. (Annexure 4)

The price differentials between them could mean savings of $87 a month, or $1,044 a year, by shopping at the cheaper market.

It is found that the price differentials of food items sold in different markets have decreased over time since the food price index was published in November 2009. As indicated in Annexure 5, the standard deviations of the sub-indexes have decreased steadily from 4.38 in November 2009 to 3.77 in October 2010.

It should be noted that the standard deviations of the sub-indexes in different markets is not related to the overall wet market food price index. For example, food prices October 2010, with an index of 105.8, were on average higher than those in November 2009 by 5.8%. On the other hand, the differences in food prices among wet markets were smaller in October 2010, as compared with those in November 2009. (Annexure 6)

The increase in the overall food prices in October 2010, as compared to those in November 2009, is likely to be the combined result of increases in the import prices of food products and the wholesale prices of those food products produced in Hong Kong, as well as domestic inflation resulting in an increase in the overheads costs of food retailers.

The narrowing of price differentials among wet markets are likely to be result of competitive market forces as consumers, with enhanced knowledge of food prices in different wet markets, change their shopping habits by buying more from wet markets with lower prices, and food retailers adjusting their prices in response to changes in consumer demand.

The Consumer Council noted that the WMFPI is not meant to measure price inflation, as it covers only the main food items sold in major wet markets in Hong Kong. Official statistics on the Consumer Price Index (CPI) should be used as indicators of price inflation.

Starting from 10 November 2010, the Weekly Price Survey will have wet market items added to the basket of products. The Monthly Wet Market Food Price Index will discontinue after issuance of the October index.

Weekly Price Survey monitors the prices of prepackaged food and household commodities in different retail outlets. The basket of products in the Survey will be expanded to cover the prices of certain fresh food in supermarkets and wet markets in the same district for consumers' reference.

The Council's survey on food and household commodities prices is available online for viewing on its pricewatch website http://www.consumer.org.hk/pricewatch.

The Council's survey on wet market food prices is available online for viewing on its pricewatch website http://www.consumer.org.hk/pricewatch.

Annexure 1-4

Issued by
Consumer Council
25 November 2010