New revelations from survey on broadband internet service - CHOICE
# 336 (October 15, 2004)
Consumer confidence in disclosing confidential information
through the internet is seemingly unaffected despite recurring
incidence of scams.
A Consumer Council survey has indicated that a significant 41.6%
of the respondents, or four out of every 10 broadband internet
users, have sent confidential information online such as credit
card data (for e-commerce) and personal details (for membership
registration).
Indeed, 16.4% of them professed to sending such sensitive
information "from time to time or regularly".
The Council is, however, concerned that a large number of the
respondents (33.3%) do not seem to be particularly conscious about
the need for security in sending confidential information
online.
Consumers are strongly advised to choose websites of reliability
paying special attention to their privacy policy, security policy,
disclaimer, return policy, and contact information. Other sensible
precautions to take include:
- Make sure that all confidential or sensitive information such
as personal or financial details is encrypted. Check the digital
certificate by clicking on the padlock icon that appears at the
bottom of the browser.
- After completing the transaction, remember to print or keep the
copy of transaction record or confirmation notice. Also check the
credit card statement regularly to see if the balance is
correct.
- In addition, protect the computer from virus/hackers by
installing anti-virus software or firewall. Never make online
transaction through public computers.
The survey on broadband internet service, amidst fierce
competition for customers, was conducted by the Consumer Council
with over 3,000 users interviewed in each of the two telephone
surveys in May and August this year to gauge customer satisfaction
level. Other highlights in the survey include:
- Browsing websites and emails/online chatting were the most
popular online activities. Over 80% of the respondents conducted
such online activities. Furthermore, 36.4% and 24.2% of the
respondents played online games and used internet banking/financial
services.
- 22.9% of the respondents used the service provider hotlines for
technical support service in the 3 months prior to the survey. For
those who could get through the hotlines, nearly 70% found the
service useful, but a high 38.9% found it difficult to access the
hotlines.
- The average monthly fee paid by the respondents was $167.5. In
general, the higher the fee paid, the higher the overall
satisfaction rate.
- The satisfaction rates of the respondents towards four
broadband internet service providers were compared in respect of
the speed of browsing websites, upload speed, email services,
telephone technical support and overall satisfaction, for the
reference of consumers.
- The four broadband internet service providers varied
considerably in the user recommendation rate with the top performer
achieving 65% of users recommending the use of its service to only
32% at the bottom of the scale.
|
Effective immediately, CHOICE is also available online at http://choice.yp.com.hk
Members from the media who are invited by this Council to the Press
Conference may quote the content of this Press Statement.
The
Consumer Council reserves all its right (including copyright) in
respect of CHOICE Magazine and Online CHOICE ( http://choice.yp.com.hk ). |