ExecutiveSummary
TABLE OF
CONTENTS
SECTION ONE
-INTRODUCTION
Background
Scope of research
Report structure
Information sources
SECTION TWO -EXECUTIVE
SUMMARY AND RECOMMENDATIONS
Industry overview
The need for change
Extending textbook life and transferring roles
An incremental approach and variations
Improving the industry generally
Publisher recommendations
Government recommendations
School recommendations
Use of information technology
SECTION THREE -SUPPLY
AND DEMAND CHARACTERISTICS
The markets
Textbook supply and demand
SECTION FOUR -
THEPUBLISHER MARKET
Market shares
Competition concerns based on market share
Imports
Supply side substitutability
Barriers to entry
Satisfying government criteria
Satisfying schools' criteria
History of entry and exit
Information technology
Centralized textbook publishing
SECTION FIVE - THERETAIL
MARKET
Second hand textbooks
Retail market shares
Retail profitability
Recent innovations in retailing
SECTION SIX -GOVERNMENT
POLICIES
Educational policies
Curriculum development
Periodic revisions
Production schedules
School Guidelines from ED
Textbook policy in other jurisdictions
SECTION SEVEN -TEXTBOOK
SELECTION
Disclosure of pricing
information
Pricing pressure in the selection process
Textbook revisions
SECTION EIGHT -OVERSEAS
EXAMPLES OF TEXTBOOK POLICY
Summary
Details on individual country/place
Australia
Canada
France
Germany
Hungary
Italy
Japan
Korea
Mainland China
Netherlands
New Zealand
Norway
Singapore
Spain
Sweden
Switzerland
Taiwan
UK
USA
SECTION NINE -TEXTBOOK
LOAN LIBRARY
The existing textbook assistance
scheme in Hong Kong
Textbook Loan Libraries
Overseas experience
Alternative Options
Impact of loan library
Impact on government
Impact on schools
Impact on students/parents
Impact on publishers/retailers
Appendix 1:Estimated
Market Shares of Publishers in Textbook Market - by Sales
Turnover
Appendix 2:Estimated
Market Shares of Publishers in Textbook Market - by
Subject
Appendix 3:Number of
Books on the Recommended Textbook List
Appendix 4:Production
Schedule of Textbooks for the Revised CDI Syllabuses
Appendix 5:Consumer
Council Recommendations on the Issue of the Provision of
Sponsorship,Teaching Aids and Donations to Schools by Textbook
Publishers
Appendix 6:Textbook
Prices in Primary and Secondary Schools
Appendix 7:Option of
using existing textbook assistance funds to create textbook
loanlibraries