Table of Content
Section1|2|3|4|5|6|7|8|9
Appendix1|2|3|4|5|6|7
Notes|Executive Summary|Download(PDF format, 798KB)
Appendix 2: Estimated Market Shares of Publishers in TextbookMarket
- by Subject
a) Shares in
Primary Segment
|
Subject |
Publishers |
2000/2001 %
Shares |
1999/2000 %
Shares |
1998/1999 %
Shares |
|
Chin. Lang |
B |
45.2 |
37.9 |
21.1 |
| |
D |
40.8 |
37.2 |
38.0 |
| |
DD |
6.3 |
- |
- |
| |
U |
5.2 |
6.9 |
11.2 |
| |
E |
5.1 |
10.2 |
25.1 |
| |
F |
- |
6.4 |
3.1 |
| |
EE |
- |
1.5 |
- |
| |
M |
- |
- |
1.5 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Chin. Lang TOC |
B |
38.0 |
25.5 |
35.3 |
| |
E |
24.5 |
26.8 |
16.6 |
| |
D |
21.9 |
16.1 |
36.0 |
| |
C |
15.6 |
31.5 |
12.1 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
English |
A |
81.9 |
72.0 |
53.2 |
| |
E |
13.8 |
11.7 |
16.4 |
| |
R |
4.2 |
16.3 |
30.4 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
English TOC |
A |
85.2 |
88.9 |
88.4 |
| |
E |
14.8 |
11.1 |
11.6 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Maths |
D |
76.8 |
10.2 |
20.9 |
| |
C |
13.8 |
25.6 |
17.0 |
| |
I |
4.8 |
6.2 |
15.6 |
| |
B |
4.6 |
34.8 |
34.6 |
| |
FF |
- |
12.0 |
- |
| |
GG |
- |
7.1 |
5.1 |
| |
HH |
- |
- |
3.0 |
| |
R |
- |
4.1 |
2.9 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Maths TOC |
A |
44.6 |
40.7 |
46.0 |
| |
D |
17.5 |
9.4 |
8.6 |
| |
B |
15.6 |
17.5 |
22.8 |
| |
C |
14.5 |
26.2 |
4.7 |
| |
I |
7.8 |
6.4 |
18.0 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
General Studies |
B |
51.3 |
39.6 |
- |
| |
C |
40.5 |
53.7 |
51.5 |
| |
A |
4.5 |
3.5 |
24.4 |
| |
D |
3.7 |
3.2 |
24.1 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Putonghua |
C |
35.5 |
42.1 |
31.3 |
| |
H |
18.5 |
3.1 |
1.4 |
| |
D |
15.1 |
22.6 |
35.2 |
| |
B |
11.8 |
4.6 |
5.4 |
| |
A |
9.6 |
12.5 |
1.2 |
| |
EE |
4.9 |
5.2 |
13.3 |
| |
Z |
2.8 |
- |
1.5 |
| |
R |
1.9 |
3.6 |
3.1 |
| |
II |
- |
4.7 |
- |
| |
E |
- |
1.7 |
1.4 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Music |
F |
43.2 |
35.4 |
13.4 |
| |
G |
20.7 |
23.1 |
26.8 |
| |
B |
11.7 |
8.0 |
21.7 |
| |
A |
11.6 |
11.9 |
12.9 |
| |
JJ |
4.4 | | |
|
C |
4.0 |
13.2 |
17.8 |
| |
I |
3.9 |
1.1 |
3.7 |
| |
KK |
0.5 |
- |
- |
| |
E |
- |
7.4 |
3.7 |
| |
Total: |
100.0 |
100.0 |
100.0 |
b) Shares in Secondary Segment
|
Subject |
Publishers |
2000/2001 %
Shares |
1999/2000 %
Shares |
1998/1999 %
Shares |
|
Chin. Lang. |
E |
58.0 |
49.1 |
53.7 |
| |
M |
25.1 |
25.6 |
21.2 |
| |
U |
10.9 |
13.6 |
14.3 |
| |
D |
4.0 |
8.5 |
7.2 |
| |
X |
1.9 |
0.7 |
2.1 |
| |
P |
0.7 |
- |
1.0 |
| |
T |
0.4 |
- |
0.4 |
| |
LL |
0.1 |
- |
- |
| |
R |
- |
1.8 |
- |
| |
MM |
- |
0.7 |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
English |
A |
45.1 |
34.8 |
26.4 |
| |
L |
25.2 |
18.3 |
25.3 |
| |
E |
15.2 |
30.1 |
31.1 |
| |
P |
13.3 |
16.7 |
17.2 |
| |
NN |
1.0 |
- |
- |
| |
OO |
0.2 |
- |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Maths |
N |
78.0 |
76.8 |
55.2 |
| |
S |
17.7 |
15.1 |
11.3 |
| |
PP |
1.2 |
2.4 |
15.4 |
| |
O |
0.9 |
- |
- |
| |
A |
0.8 |
0.9 |
5.4 |
| |
K |
0.6 |
- |
3.7 |
| |
X |
0.6 |
1.6 |
5.3 |
| |
P |
0.2 |
2.1 |
2.0 |
| |
QQ |
- |
1.1 |
1.7 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Integrated Science |
L |
34.4 |
40.2 |
39.9 |
| |
Q |
25.3 |
28.5 |
38.2 |
| |
A |
23.5 |
17.5 |
11.3 |
| |
E |
10.3 |
- |
- |
| |
O |
5.2 |
- |
- |
| |
R |
0.9 |
- |
- |
| |
P |
0.4 |
13.8 |
10.7 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Putonghua |
Z |
34.1 |
24.8 |
29.3 |
| |
H |
24.5 |
13.2 |
7.9 |
| |
T |
17.9 |
34.8 |
34.4 |
| |
K |
14.8 |
7.2 |
7.2 |
| |
B |
4.5 |
5.9 |
6.8 |
| |
II |
3.2 |
5.6 |
2.3 |
| |
D |
1.0 |
2.3 |
7.8 |
| |
M |
- |
2.3 |
- |
| |
RR |
- |
1.3 |
1.1 |
| |
Q |
- |
1.0 |
- |
| |
P |
- |
0.8 |
- |
| |
A |
- |
0.7 |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Computer Science |
P |
22.3 |
12.6 |
23.7 |
| |
W |
21.8 |
6.7 |
- |
| |
A |
21.7 |
27.7 |
21.6 |
| |
O |
9.9 |
7.2 |
9.5 |
| |
S |
9.8 |
8.5 |
2.7 |
| |
D |
6.4 |
13.4 |
20.7 |
| |
K |
2.3 |
1.6 |
- |
| |
Q |
1.8 |
- |
- |
| |
SS |
1.0 |
1.2 |
- |
| |
R |
0.7 |
1.3 |
- |
| |
TT |
0.7 |
- |
- |
| |
T |
0.6 |
3.1 |
5.8 |
| |
UU |
0.6 |
3.9 |
8.4 |
| |
VV |
0.4 |
3.9 |
2.0 |
| |
QQ |
- |
6.5 |
3.4 |
| |
WW |
- |
1.5 |
1.6 |
| |
XX |
- |
0.5 |
0.7 |
| |
YY |
- |
0.4 |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Chin. History |
K |
44.3 |
39.7 |
17.8 |
| |
D |
17.9 |
10.9 |
11.8 |
| |
M |
15.4 |
13.9 |
20.8 |
| |
U |
10.9 |
20.2 |
20.1 |
| |
R |
10.3 |
14.9 |
25.3 |
| |
MM |
0.4 |
- |
0.8 |
| |
X |
0.4 |
- |
3.4 |
| |
O |
0.2 |
0.4 |
- |
| |
LL |
0.2 |
- |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
History |
L |
33.2 |
37.2 |
33.7 |
| |
M |
29.1 |
25.4 |
20.2 |
| |
R |
24.2 |
13.5 |
17.4 |
| |
ZZ |
4.6 |
1.9 |
1.9 |
| |
P |
3.9 |
16.7 |
8.9 |
| |
E |
2.9 |
1.7 |
6.6 |
| |
SS |
1.3 |
- |
- |
| |
Q |
0.8 |
1.0 |
1.1 |
| |
A |
- |
2.2 |
5.9 |
| |
U |
- |
0.5 |
- |
| |
AA |
- |
- |
2.9 |
| |
AAA |
- |
- |
0.9 |
| |
BBB |
- |
- |
0.5 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Geography |
K |
65.3 |
64.3 |
68.6 |
| |
E |
17.7 |
11.7 |
4.8 |
| |
Q |
7.8 |
12.1 |
19.0 |
| |
A |
7.1 |
7.0 |
3.3 |
| |
L |
1.6 |
1.5 |
- |
| |
R |
0.4 |
2.8 |
4.3 |
| |
P |
- |
0.7 |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
E. P. A. |
R |
49.0 |
50.6 |
38.1 |
| |
K |
25.1 |
2.0 |
- |
| |
Q |
17.3 |
18.3 |
27.8 |
| |
E |
4.7 |
24.3 |
13.7 |
| |
A |
3.8 |
1.4 |
5.8 |
| |
O |
- |
- |
13.2 |
| |
P |
- |
3.3 |
1.5 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Economics |
O |
48.3 |
53.5 |
40.6 |
| |
A |
37.3 |
42.6 |
42.2 |
| |
CCC |
8.8 |
- |
- |
| |
T |
3.9 |
1.9 |
4.1 |
| |
R |
1.0 |
- |
- |
| |
K |
0.6 |
- |
- |
| |
E |
- |
- |
7.9 |
| |
P |
- |
2.1 |
3.5 |
| |
DDD |
- |
- |
1.0 |
| |
SS |
- |
- |
0.8 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Chin. Literature |
M |
32.8 |
31.0 |
32.7 |
| |
K |
25.3 |
29.8 |
21.0 |
| |
X |
20.1 |
8.3 |
19.0 |
| |
E |
15.1 |
6.3 |
13.9 |
| |
P |
4.2 |
- |
6.5 |
| |
U |
2.5 |
7.4 |
7.0 |
| |
O |
- |
17.2 |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
A. Maths |
K |
54.6 |
38.2 |
45.3 |
| |
S |
24.4 |
25.6 |
37.5 |
| |
N |
10.6 |
12.5 |
10.1 |
| |
M |
5.6 |
23.8 |
7.1 |
| |
C |
2.8 |
- |
- |
| |
EEE |
2.1 |
- |
- |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Physics |
E |
40.0 |
37.3 |
45.5 |
| |
P |
26.1 |
22.6 |
12.6 |
| |
A |
8.6 |
13.1 |
11.9 |
| |
L |
7.1 |
8.3 |
14.5 |
| |
YY |
5.6 |
15.0 |
- |
| |
WW |
4.0 |
- |
2.4 |
| |
O |
2.8 |
3.2 |
2.9 |
| |
M |
2.2 |
0.6 |
- |
| |
D |
2.0 |
- |
1.4 |
| |
QQ |
1.6 |
- |
- |
| |
K |
- |
- |
1.2 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Chemistry |
Q |
59.6 |
59.3 |
26.9 |
| |
AA |
23.7 |
19.2 |
48.5 |
| |
P |
14.1 |
16.3 |
12.0 |
| |
S |
1.7 |
- |
- |
| |
M |
1.0 |
- |
6.1 |
| |
A |
- |
5.3 |
1.8 |
| |
K |
- |
- |
4.7 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Biology |
E |
52.1 |
57.4 |
59.0 |
| |
L |
37.5 |
27.3 |
24.7 |
| |
P |
5.5 |
6.5 |
8.0 |
| |
A |
1.9 |
1.0 |
- |
| |
O |
1.6 |
- |
1.0 |
| |
SS |
0.9 |
7.8 |
5.2 |
| |
FFF |
0.5 |
- |
0.5 |
| |
GGG |
- |
- |
1.6 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Commerce |
A |
59.2 |
55.5 |
67.3 |
| |
T |
16.4 |
11.2 |
5.9 |
| |
E |
6.6 |
6.5 |
9.3 |
| |
BBB |
5.1 |
5.7 |
3.9 |
| |
O |
3.9 |
8.0 |
5.4 |
| |
DDD |
3.5 |
4.4 |
0.9 |
| |
TT |
2.6 |
2.7 |
1.6 |
| |
YY |
1.3 |
- |
0.7 |
| |
P |
1.0 |
4.2 |
2.4 |
| |
X |
0.4 |
0.4 |
1.1 |
| |
HHH |
- |
0.2 |
- |
| |
M |
- |
- |
0.9 |
| |
Total: |
100.0 |
100.0 |
100.0 |
|
Music |
V |
59.4 |
65.7 |
77.7 |
| |
O |
26.3 |
29.8 |
12.3 |
| |
DDD |
12.1 |
2.3 |
6.8 |
| |
III |
1.7 |
2.2 |
0.7 |
| |
JJJ |
0.5 |
- |
- |
| |
CCC |
- |
- |
1.7 |
| |
KKK |
- |
- |
0.6 |
| |
|