Table of Content
Section1|2|3|4|5|6|7|8|9
Appendix1|2|3|4|5|6|7
Notes|Executive Summary|Download(PDF format, 798KB)

Appendix 2: Estimated Market Shares of Publishers in TextbookMarket - by Subject

a) Shares in Primary Segment

Subject

Publishers

2000/2001 % Shares

1999/2000 % Shares

1998/1999 % Shares

Chin. Lang

B

45.2

37.9

21.1

 

D

40.8

37.2

38.0

 

DD

6.3

-

-

 

U

5.2

6.9

11.2

 

E

5.1

10.2

25.1

 

F

-

6.4

3.1

 

EE

-

1.5

-

 

M

-

-

1.5

 

Total:

100.0

100.0

100.0

Chin. Lang TOC

B

38.0

25.5

35.3

 

E

24.5

26.8

16.6

 

D

21.9

16.1

36.0

 

C

15.6

31.5

12.1

 

Total:

100.0

100.0

100.0

English

A

81.9

72.0

53.2

 

E

13.8

11.7

16.4

 

R

4.2

16.3

30.4

 

Total:

100.0

100.0

100.0

English TOC

A

85.2

88.9

88.4

 

E

14.8

11.1

11.6

 

Total:

100.0

100.0

100.0

Maths

D

76.8

10.2

20.9

 

C

13.8

25.6

17.0

 

I

4.8

6.2

15.6

 

B

4.6

34.8

34.6

 

FF

-

12.0

-

 

GG

-

7.1

5.1

 

HH

-

-

3.0

 

R

-

4.1

2.9

 

Total:

100.0

100.0

100.0

Maths TOC

A

44.6

40.7

46.0

 

D

17.5

9.4

8.6

 

B

15.6

17.5

22.8

 

C

14.5

26.2

4.7

 

I

7.8

6.4

18.0

 

Total:

100.0

100.0

100.0

General Studies

B

51.3

39.6

-

 

C

40.5

53.7

51.5

 

A

4.5

3.5

24.4

 

D

3.7

3.2

24.1

 

Total:

100.0

100.0

100.0

Putonghua

C

35.5

42.1

31.3

 

H

18.5

3.1

1.4

 

D

15.1

22.6

35.2

 

B

11.8

4.6

5.4

 

A

9.6

12.5

1.2

 

EE

4.9

5.2

13.3

 

Z

2.8

-

1.5

 

R

1.9

3.6

3.1

 

II

-

4.7

-

 

E

-

1.7

1.4

 

Total:

100.0

100.0

100.0

Music

F

43.2

35.4

13.4

 

G

20.7

23.1

26.8

 

B

11.7

8.0

21.7

 

A

11.6

11.9

12.9

 

JJ

4.4

  

C

4.0

13.2

17.8

 

I

3.9

1.1

3.7

 

KK

0.5

-

-

 

E

-

7.4

3.7

 

Total:

100.0

100.0

100.0

b) Shares in Secondary Segment

Subject

Publishers

2000/2001 % Shares

1999/2000 % Shares

1998/1999 % Shares

Chin. Lang.

E

58.0

49.1

53.7

 

M

25.1

25.6

21.2

 

U

10.9

13.6

14.3

 

D

4.0

8.5

7.2

 

X

1.9

0.7

2.1

 

P

0.7

-

1.0

 

T

0.4

-

0.4

 

LL

0.1

-

-

 

R

-

1.8

-

 

MM

-

0.7

-

 

Total:

100.0

100.0

100.0

English

A

45.1

34.8

26.4

 

L

25.2

18.3

25.3

 

E

15.2

30.1

31.1

 

P

13.3

16.7

17.2

 

NN

1.0

-

-

 

OO

0.2

-

-

 

Total:

100.0

100.0

100.0

Maths

N

78.0

76.8

55.2

 

S

17.7

15.1

11.3

 

PP

1.2

2.4

15.4

 

O

0.9

-

-

 

A

0.8

0.9

5.4

 

K

0.6

-

3.7

 

X

0.6

1.6

5.3

 

P

0.2

2.1

2.0

 

QQ

-

1.1

1.7

 

Total:

100.0

100.0

100.0

Integrated Science

L

34.4

40.2

39.9

 

Q

25.3

28.5

38.2

 

A

23.5

17.5

11.3

 

E

10.3

-

-

 

O

5.2

-

-

 

R

0.9

-

-

 

P

0.4

13.8

10.7

 

Total:

100.0

100.0

100.0

Putonghua

Z

34.1

24.8

29.3

 

H

24.5

13.2

7.9

 

T

17.9

34.8

34.4

 

K

14.8

7.2

7.2

 

B

4.5

5.9

6.8

 

II

3.2

5.6

2.3

 

D

1.0

2.3

7.8

 

M

-

2.3

-

 

RR

-

1.3

1.1

 

Q

-

1.0

-

 

P

-

0.8

-

 

A

-

0.7

-

 

Total:

100.0

100.0

100.0

Computer Science

P

22.3

12.6

23.7

 

W

21.8

6.7

-

 

A

21.7

27.7

21.6

 

O

9.9

7.2

9.5

 

S

9.8

8.5

2.7

 

D

6.4

13.4

20.7

 

K

2.3

1.6

-

 

Q

1.8

-

-

 

SS

1.0

1.2

-

 

R

0.7

1.3

-

 

TT

0.7

-

-

 

T

0.6

3.1

5.8

 

UU

0.6

3.9

8.4

 

VV

0.4

3.9

2.0

 

QQ

-

6.5

3.4

 

WW

-

1.5

1.6

 

XX

-

0.5

0.7

 

YY

-

0.4

-

 

Total:

100.0

100.0

100.0

Chin. History

K

44.3

39.7

17.8

 

D

17.9

10.9

11.8

 

M

15.4

13.9

20.8

 

U

10.9

20.2

20.1

 

R

10.3

14.9

25.3

 

MM

0.4

-

0.8

 

X

0.4

-

3.4

 

O

0.2

0.4

-

 

LL

0.2

-

-

 

Total:

100.0

100.0

100.0

History

L

33.2

37.2

33.7

 

M

29.1

25.4

20.2

 

R

24.2

13.5

17.4

 

ZZ

4.6

1.9

1.9

 

P

3.9

16.7

8.9

 

E

2.9

1.7

6.6

 

SS

1.3

-

-

 

Q

0.8

1.0

1.1

 

A

-

2.2

5.9

 

U

-

0.5

-

 

AA

-

-

2.9

 

AAA

-

-

0.9

 

BBB

-

-

0.5

 

Total:

100.0

100.0

100.0

Geography

K

65.3

64.3

68.6

 

E

17.7

11.7

4.8

 

Q

7.8

12.1

19.0

 

A

7.1

7.0

3.3

 

L

1.6

1.5

-

 

R

0.4

2.8

4.3

 

P

-

0.7

-

 

Total:

100.0

100.0

100.0

E. P. A.

R

49.0

50.6

38.1

 

K

25.1

2.0

-

 

Q

17.3

18.3

27.8

 

E

4.7

24.3

13.7

 

A

3.8

1.4

5.8

 

O

-

-

13.2

 

P

-

3.3

1.5

 

Total:

100.0

100.0

100.0

Economics

O

48.3

53.5

40.6

 

A

37.3

42.6

42.2

 

CCC

8.8

-

-

 

T

3.9

1.9

4.1

 

R

1.0

-

-

 

K

0.6

-

-

 

E

-

-

7.9

 

P

-

2.1

3.5

 

DDD

-

-

1.0

 

SS

-

-

0.8

 

Total:

100.0

100.0

100.0

Chin. Literature

M

32.8

31.0

32.7

 

K

25.3

29.8

21.0

 

X

20.1

8.3

19.0

 

E

15.1

6.3

13.9

 

P

4.2

-

6.5

 

U

2.5

7.4

7.0

 

O

-

17.2

-

 

Total:

100.0

100.0

100.0

A. Maths

K

54.6

38.2

45.3

 

S

24.4

25.6

37.5

 

N

10.6

12.5

10.1

 

M

5.6

23.8

7.1

 

C

2.8

-

-

 

EEE

2.1

-

-

 

Total:

100.0

100.0

100.0

Physics

E

40.0

37.3

45.5

 

P

26.1

22.6

12.6

 

A

8.6

13.1

11.9

 

L

7.1

8.3

14.5

 

YY

5.6

15.0

-

 

WW

4.0

-

2.4

 

O

2.8

3.2

2.9

 

M

2.2

0.6

-

 

D

2.0

-

1.4

 

QQ

1.6

-

-

 

K

-

-

1.2

 

Total:

100.0

100.0

100.0

Chemistry

Q

59.6

59.3

26.9

 

AA

23.7

19.2

48.5

 

P

14.1

16.3

12.0

 

S

1.7

-

-

 

M

1.0

-

6.1

 

A

-

5.3

1.8

 

K

-

-

4.7

 

Total:

100.0

100.0

100.0

Biology

E

52.1

57.4

59.0

 

L

37.5

27.3

24.7

 

P

5.5

6.5

8.0

 

A

1.9

1.0

-

 

O

1.6

-

1.0

 

SS

0.9

7.8

5.2

 

FFF

0.5

-

0.5

 

GGG

-

-

1.6

 

Total:

100.0

100.0

100.0

Commerce

A

59.2

55.5

67.3

 

T

16.4

11.2

5.9

 

E

6.6

6.5

9.3

 

BBB

5.1

5.7

3.9

 

O

3.9

8.0

5.4

 

DDD

3.5

4.4

0.9

 

TT

2.6

2.7

1.6

 

YY

1.3

-

0.7

 

P

1.0

4.2

2.4

 

X

0.4

0.4

1.1

 

HHH

-

0.2

-

 

M

-

-

0.9

 

Total:

100.0

100.0

100.0

Music

V

59.4

65.7

77.7

 

O

26.3

29.8

12.3

 

DDD

12.1

2.3

6.8

 

III

1.7

2.2

0.7

 

JJJ

0.5

-

-

 

CCC

-

-

1.7

 

KKK

-

-

0.6