Table of Content Section1|2|3|4|5|6|7|8|9 Appendix1|2|3|4|5|6|7 Notes|Executive Summary|Download(PDF format, 798KB) Appendix 1: Estimated Market Shares of Publishers in Textbook Market - by Sales Turnover a) Shares in Primary Segment Publishers 2000/2001 % Shares 1999/2000 % Shares 1998/1999 % Shares A 24.4 [1] 23.0 [2] 25.0 [1] B 22.1 [2] 17.7 [3] 12.9 [4] C 17.4 [3] 25.8 [1] 14.4 [3] D 12.6 [4] 8.9 [4] 15.9 [2] E 6.3 [5] 7.0 [5] 7.6 [5] F 5.3 [6] 4.7 [6] 2.3 [10] G 2.6 [7] 2.8 [7] 3.8 [7] H 2.0 [8] 0.3 [17] 0.1 [23] I 1.9 [9] 1.3 [10] 4.1 [6] J 1.0 [10] 1.1 [11] 1.5 [11] Others (Shares <1.0%) 4.4 7.4 12.3 Total: 100.0 100.0 100.0 # of publishers: 36 22 24 b) Shares in Secondary Segment Publishers 2000/2001 % Shares 1999/2000 % Shares 1998/1999 % Shares E 14.5 [1] 14.2 [1] 16.6 [1] K 12.5 [2] 10.5 [3] 10.4 [3] A 11.9 [3] 11.7 [2] 11.4 [2] L 7.5 [4] 7.4 [5] 8.2 [4] M 7.1 [5] 7.7 [4] 7.4 [5] N 7.0 [6] 7.2 [6] 2.7 [13] O 5.3 [7] 5.0 [8] 3.5 [9] P 4.9 [8] 6.5 [7] 6.2 [6] Q 4.5 [9] 4.8 [9] 6.2 [7] R 3.7 [10] 3.9 [10] 4.9 [8] S 3.0 [11] 2.7 [12] 1.8 [16] T 2.5 [12] 2.6 [14] 2.9 [12] D 2.1 [13] 2.6 [13] 2.9 [11] U 2.0 [14] 3.1 [11] 3.1 [10] V 1.6 [15] 2.0 [15] 2.2 [15] W 1.4 [16] 0.5 [23] - X 1.0 [17] 0.5 [19] 1.4 [17] Others (Shares <1.0%) 7.6 7.1 8.1 Total: 100.0 100.0 100.0 # of publishers: 59 50 57 Note: -    [ ] - indicated market position of the company in that year -    Figures may not add up to 100% due to rounding off. -    % Shares = (Book Count X Sales Price per Book) / Total SalesTurnover -    Shares of publishers in primary school textbooks market aretaken for the first term only and shares for secondary school textbooks marketare taken for the whole school year. Source: The 2000/2001 figures are based on booklists supplied by 23 primary schools and49 secondary schools; the 1999/2000 figures are based on booklists supplied by29 primary schools and 52 secondary schools; the 1998/1999 figures are based onbooklists supplied by 26 primary schools and 56 secondary schools.